Disrupting Brazil’s
Beauty Market

A global breast implant manufacturer, wanted to create a regional brand that could disrupt the competitive Brazilian beauty & medical market while supporting international expansion.

The challenge:

  • Differentiate in a crowded, highly regulated space.
  • Build relationships with surgeons as key opinion leaders (KOLs).
  • Engage both medical professionals and end customers with the right message.
  • SOLUTION

We built and executed a holistic brand and content strategy:

Brand Positioning

Defined pillars, messaging, purpose, values, personality, and tone of voice.

Visual Identity & Content

Produced a brand mood board, photoshoots, videos, and social media guidelines.

Content Creation

Developed copy and visuals for social, web, blog, email, and collateral.

KOL Strategy

Managed content and social media for four surgeon ambassadors, including direct support and approvals.

Account Management

Coordinated across 10+ teams and stakeholders, ensuring alignment and timely execution.

  • RESULTS

Our collaboration delivered measurable impact in the Brazilian market

+100 website pages delivered

+140 social posts published across 5 accounts (client + KOLs)

Multiple teams coordinated across countries

Strong market differentiation and surgeon engagement in Brazil

Spotlight

By crafting a strategy rooted in cultural nuance and local execution, we helped the client stand out in Brazil, building a strong foundation of trust with surgeons and patients alike.

  • What do they say?
“Dua Marketing brought structure and creativity to our expansion in Brazil. Their ability to manage complexity while tailoring the message for Brazilian surgeons and consumers was key to our success.”
Camille Moore
CEO, Third Eye Insights