Reigniting Growth Across European Markets

A leading European workwear company, wanted to launch a new collection and build awareness across its key markets. After years of steady growth, momentum had slowed—particularly in France.

Their internal marketing team faced several hurdles:

  • Messaging was inconsistent across geographies.
  • Sales and marketing were misaligned.
  • Campaigns lacked coordination and impact.

To succeed, our client needed a unified go-to-market approach that could energize the brand, align teams, and re-engage distributors and clients across Europe.

  • SOLUTION

Their internal marketing team faced several hurdles:

Market & Brand Analysis

Evaluated sales blueprints, performed segmentation, and audited the brand across European markets.

Campaign Storyline & Planning

Crafted a compelling storyline for the new collection, built targeted outreach databases, and developed a coordinated communications plan.

Activation & Support

Rolled out a digital GTM and advertising program, unified messaging across channels, and equipped the sales team with new outreach strategies and training.

  • RESULTS

Our collaboration delivered measurable impact across Europe:

180 conversations with key decision-makers generated

30% lead-to-sales conversion rate from marketing to sales handoff

Digital ads consistently driving high-quality traffic to the website and webshop

Renewed brand momentum and strengthened distributor relationships

Spotlight

By aligning strategy and execution, we gave their sales team clarity and confidence.

Where they once saw challenges, they now see opportunities, unlocking growth potential across European markets.

  • What do they say?
“The Dua team was instrumental in making this project successful. They rolled up their sleeves and found a GTM approach that the client’s team was incapable of seeing. They delivered on-time and were always very agile in their execution throughout the project. Amazing work Monah and Stefano!”
Ingrid Stoffels
CEO, Salmön & Salmön