Scaling a Social Strategy Across 15 Industries

A  global financial services provider positioned as #9 in the worldwide best company rankings, needed a robust UK social media strategy.

The challenge was twofold:

  • Build industry-specific messaging for 15 different business sectors (from energy to healthcare).
  • Stay consistent with the company’s global positioning while tailoring communications to the local market.

The internal team struggled to adapt the global strategy to local needs at scale.

  • SOLUTION

We developed a comprehensive, multi-stage project:

Market Research & Analysis

Conducted competitor reviews and identified opportunities for differentiation.

Content Strategy

Built tailored content pillars and messaging frameworks for each of the 15 industries.

Content Creation

Drafted and refined copy for posts, guiding visuals and alignment with brand voice.

Client & Account Management

Coordinated across agency and client teams, managing timelines, weekly calls, and project updates.

Quarterly Reporting

Delivered in-depth performance reports with metrics, insights, and strategic recommendations.

  • RESULTS

Our collaboration delivered measurable impact across Europe:

15 industry-specific content strategies created

50+ posts developed for LinkedIn

4 quarterly reports delivered with insights and next-step guidance

Aligned global brand positioning with local UK market needs

Spotlight

With a structured social strategy in place,our client’s UK arm is now able to speak confidently across 15 industries, building stronger client engagement while maintaining global consistency.

  • What do they say?
“The Dua team helped us transform a complex challenge into a clear, actionable strategy. Their research and structured approach gave us confidence and clarity across all our industry segments.”
Simon Thomas
Partner, Atomic Digital Marketing