Unifying a Brand
Across 30+ Countries

A leading group in the labeling and packaging industry had rapidly grown from a family business into a multinational with 30+ locations across Europe.

With that growth came new challenges:

  • The brand message was inconsistent across geographies.
  • The marketing team struggled to align with the company’s new corporate positioning.
  • Communication materials varied in quality and tone.

To succeed, we needed a cohesive content strategy that reflected their purpose and mission and could scale across 30+ countries.

  • SOLUTION

We partnered with the team to harmonize strategy and execution. Our work focused on:

Content Strategy

Developed content pillars aligned with the new brand message and created a full content calendar.

Copywriting

Crafted website copy, blog posts, newsletters, internal communications, and campaign messaging.

Social Media

Built and managed LinkedIn and Instagram strategy, including visuals, approvals, scheduling, and publishing.

Ongoing Support

Acted as an extension of the client’s marketing department, offering guidance on campaigns, initiatives, and communication improvements.

  • RESULTS

Our collaboration delivered measurable impact across Europe:

+150 web pages developed

30% lead-to-sales conversion rate from marketing to sales handoff

100+ social posts created and managed

15+ blog articles written and published

Ongoing collaboration with the internal team for continuous support

Spotlight

By unifying the brand’s communications, the client now presents itself as one cohesive group across Europe, strengthening its reputation, aligning teams, and building awareness with both clients and employees.

  • What do they say?
"Dua Marketing gave us the clarity and consistency we were missing. They didn’t just write copy, they built a strategy that tied all our communications together, from website to social. It’s been a game changer for our client."
Ingrid Stoffels
CEO, Salmön & Salmön